| "Most Americans don't want to see nudity in | | | | this concern should extend beyond the big |
| American movies," says Bob Cefail, Chairman | | | | screen. "Home entertainment systems and home |
| of In Touch Media Group, Inc. ( a | | | | multimedia systems are now competing with |
| full-service marketing company that | | | | movie theaters for consumers' time, |
| specializes in market research and online | | | | attention, and money. Hollywood needs to get |
| public relations campaigns. "Given the | | | | it right the first time, and provide |
| downtrend in box office figures, Hollywood | | | | moviegoers with the content they want." |
| producers should stand up and take notice." | | | | |
| As evidence, Cefail cites a recently released | | | | In Touch Media Group's national study – |
| national study of U.S. moviegoers ("National | | | | and Cefail's recommendations – echo the |
| Research Study Reveals That Most Americans | | | | findings of other surveys. The Dove |
| Don't Want Nudity In The Movies They Watch," | | | | Foundation, for example, found that 93 |
| | | | percent of respondents wanted to see more |
| In that study, which was 200 percent larger | | | | wholesome family entertainment and that 84 |
| than typical national polls, In Touch Media | | | | percent would make an effort to watch and |
| Group found that Americans clearly give a | | | | support family entertainment. Further, 77 |
| thumbs down to onscreen nudity. "The public | | | | percent said that fully three-quarters of the |
| votes with its dollars, and the entertainment | | | | entertainment available today does not |
| industry needs to take into account what the | | | | reflect or reinforce the values that are |
| public wants," notes Cefail, He adds that | | | | important to them. |