| "Most Americans don't want to see nudity
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| | this concern should extend beyond the big
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| in American movies," says Bob Cefail,
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| | screen. "Home entertainment systems and
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| Chairman of In Touch Media Group, Inc. (
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| | home multimedia systems are now competing
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| a full-service marketing company that
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| | with movie theaters for consumers' time,
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| specializes in market research and online
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| | attention, and money. Hollywood needs to
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| public relations campaigns. "Given the
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| | get it right the first time, and provide
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| downtrend in box office figures,
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| | moviegoers with the content they want."
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| Hollywood producers should stand up and
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| | In Touch Media Group's national study
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| take notice." As evidence, Cefail cites a
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| | – and Cefail's recommendations
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| recently released national study of U.S.
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| | – echo the findings of other
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| moviegoers ("National Research Study
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| | surveys. The Dove Foundation, for
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| Reveals That Most Americans Don't Want
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| | example, found that 93 percent of
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| Nudity In The Movies They Watch,"
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| | respondents wanted to see more wholesome
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| In that study, which was 200 percent
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| | family entertainment and that 84 percent
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| larger than typical national polls, In
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| | would make an effort to watch and support
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| Touch Media Group found that Americans
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| | family entertainment. Further, 77 percent
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| clearly give a thumbs down to onscreen
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| | said that fully three-quarters of the
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| nudity. "The public votes with its
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| | entertainment available today does not
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| dollars, and the entertainment industry
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| | reflect or reinforce the values that are
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| needs to take into account what the
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| | important to them.
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| public wants," notes Cefail, He adds that
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|
