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Citing Study, Bob Cefail Nixes Nudity in American Movies

"Most Americans don't want to see nudity inthis concern should extend beyond the big
American movies," says Bob Cefail, Chairmanscreen. "Home entertainment systems and home
of In Touch Media Group, Inc. ( amultimedia systems are now competing with
full-service marketing company thatmovie theaters for consumers' time,
specializes in market research and onlineattention, and money. Hollywood needs to get
public relations campaigns. "Given theit right the first time, and provide
downtrend in box office figures, Hollywoodmoviegoers  with  the  content  they  want."
producers should stand up and take notice."
As evidence, Cefail cites a recently releasedIn Touch Media Group's national study –
national study of U.S. moviegoers ("Nationaland Cefail's recommendations – echo the
Research Study Reveals That Most Americansfindings of other surveys. The Dove
Don't Want Nudity In The Movies They Watch,"Foundation, for example, found that 93
percent of respondents wanted to see more
In that study, which was 200 percent largerwholesome family entertainment and that 84
than typical national polls, In Touch Mediapercent would make an effort to watch and
Group found that Americans clearly give asupport family entertainment. Further, 77
thumbs down to onscreen nudity. "The publicpercent said that fully three-quarters of the
votes with its dollars, and the entertainmententertainment available today does not
industry needs to take into account what thereflect or reinforce the values that are
public wants," notes Cefail, He adds thatimportant to them.



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