| "Most Americans don't want to see nudity | | | | that this concern should extend beyond |
| in American movies," says Bob Cefail, | | | | the big screen. "Home entertainment |
| Chairman of In Touch Media Group, Inc. ( | | | | systems and home multimedia systems are |
| a full-service marketing company that | | | | now competing with movie theaters for |
| specializes in market research and | | | | consumers' time, attention, and money. |
| online public relations campaigns. | | | | Hollywood needs to get it right the |
| "Given the downtrend in box office | | | | first time, and provide moviegoers with |
| figures, Hollywood producers should | | | | the content they want." |
| stand up and take notice." As evidence, | | | | In Touch Media Group's national study |
| Cefail cites a recently released | | | | – and Cefail's recommendations |
| national study of U.S. moviegoers | | | | – echo the findings of other |
| ("National Research Study Reveals That | | | | surveys. The Dove Foundation, for |
| Most Americans Don't Want Nudity In The | | | | example, found that 93 percent of |
| Movies They Watch," | | | | respondents wanted to see more wholesome |
| In that study, which was 200 percent | | | | family entertainment and that 84 percent |
| larger than typical national polls, In | | | | would make an effort to watch and |
| Touch Media Group found that Americans | | | | support family entertainment. Further, |
| clearly give a thumbs down to onscreen | | | | 77 percent said that fully |
| nudity. "The public votes with its | | | | three-quarters of the entertainment |
| dollars, and the entertainment industry | | | | available today does not reflect or |
| needs to take into account what the | | | | reinforce the values that are important |
| public wants," notes Cefail, He adds | | | | to them. |