| "Most Americans don't want to see nudity in | | | | adds that this concern should extend beyond the |
| American movies," says Bob Cefail, Chairman of | | | | big screen. "Home entertainment systems and |
| In Touch Media Group, Inc. ( a full-service | | | | home multimedia systems are now competing |
| marketing company that specializes in market | | | | with movie theaters for consumers' time, |
| research and online public relations campaigns. | | | | attention, and money. Hollywood needs to get it |
| "Given the downtrend in box office figures, | | | | right the first time, and provide moviegoers with |
| Hollywood producers should stand up and take | | | | the content they want." |
| notice." As evidence, Cefail cites a recently | | | | In Touch Media Group's national study – |
| released national study of U.S. moviegoers | | | | and Cefail's recommendations – echo the |
| ("National Research Study Reveals That Most | | | | findings of other surveys. The Dove Foundation, |
| Americans Don't Want Nudity In The Movies | | | | for example, found that 93 percent of |
| They Watch," | | | | respondents wanted to see more wholesome |
| In that study, which was 200 percent larger than | | | | family entertainment and that 84 percent would |
| typical national polls, In Touch Media Group found | | | | make an effort to watch and support family |
| that Americans clearly give a thumbs down to | | | | entertainment. Further, 77 percent said that fully |
| onscreen nudity. "The public votes with its dollars, | | | | three-quarters of the entertainment available |
| and the entertainment industry needs to take into | | | | today does not reflect or reinforce the values |
| account what the public wants," notes Cefail, He | | | | that are important to them. |