| Banner advertising is one of the tactics I use to | | | | Step 2 - Sign Up For Ad Network |
| generate traffic from my squeeze pages. And it | | | | The ad network I use is AdBrite. I have heard |
| is very easy to implement if you use the right | | | | good things about Bidvertiser but I have yet to |
| sources. In fact, my first banner advertising | | | | test them. AdBrite is probably the biggest out |
| campaign took me no more than 30 minutes to | | | | there and it is often seen as an alternative to |
| set up. | | | | Google Adwords. In some ways, it is better than |
| Here is the system I carried out to generate | | | | Adwords. Sign up for AdBrite and get ready to |
| targeted traffic on the cheap: | | | | post your ads. |
| Step 1 - Create Banner Ad | | | | Step 3 - Post Your Ads |
| Step 2 - Sign Up For Ad Network | | | | AdBrite allows you to post three types of ads: |
| Step 3 - Post Your Ads | | | | text ads, banner ads and full-page ads. Full-page |
| Step 4 - Track And Test Your Ads | | | | ads are least effective, so don't use them |
| This 4-step system has worked wonders for me | | | | because they involve 'interruption marketing'. |
| and generates an insane return on investment, as | | | | Visitors basically see this full-page ad whenever |
| well as pumping dozens of leads into my | | | | they want to enter a website, most people will |
| marketing funnel daily. | | | | just click 'Continue'. Text ads are like Google's pay |
| Let's go into the details of the system (you'll be | | | | per click ads. However, banner ads will give you |
| amazed at how easy it is!): | | | | the best returns. Upload a skyscraper banner ad |
| Step 1 - Create Banner Ad | | | | and choose a bidding price. |
| The first step is to design a skyscraper banner | | | | Step 4 - Track And Test Your Ads |
| that will grab attention and get the click throughs. | | | | Track your ads and see how well they are |
| I hire a web designer to do this for me. If you | | | | performing. Track your return on investment and |
| want to do it yourself but don't know how to | | | | other important metrics like cost per lead and |
| create the fancy graphics, you can always create | | | | cost per click from your ads. Increase or |
| a simple text banner, complete with headline, | | | | decrease your bids as you see fit. For text ads, |
| body and call-to-action. Tip: Yellow text banners | | | | split-test different ad copy against one another. |
| have worked very well for me! | | | | |