| It is understood that the above-mentioned six | | | | immaturity, so the overall feel that it is often a |
| types of products are all imported from Korea | | | | problem with a particular enterprise and, |
| University in China, sold approximately 32,000 | | | | therefore, no longer trust companies. |
| units. Samsung (China) Investment Co., Ltd. is | | | | China Electronic Chamber of Commerce chairman |
| responsible for after-sales service is contained | | | | Luren Bo said China's market recalled more cars |
| Cao Zhe, vice president In an interview with | | | | and food, household electrical appliances is the |
| "China Business" interviewed said that in the sale | | | | first. "Consumers are prevalent in such an |
| of products in mainland China conducted a | | | | understanding, that once the product recall, just |
| rigorous investigation and verified to confirm the | | | | like the manufacturer itself produce inferior |
| incident in Korea, the product model does not sold | | | | products, and this understanding is wrong. And this |
| in China, but the above-mentioned six types of | | | | knowledge will let companies create resistance to |
| products with a similar design and construction. | | | | the implementation of the recall. Over time, |
| In addition to this type of notebook computer | | | | companies will try to avoid recall, finally, even if |
| batteries recall, refrigerator in the home appliance | | | | there is perfect recall mechanism, can not avoid |
| market is still quite recall the first time. | | | | the hidden dangers in circulation of the products in |
| Stress and injury | | | | the market. " |
| Cao Zhe was set on the 10th of this month left | | | | "Compared with the companies to hide the |
| for South Korea headquarters. Before his | | | | problem, dare to actively implement the recall of |
| departure, while accepting the "China Business" | | | | a public enterprise is it not more worthy of trust |
| interview, he said, Samsung Electronics in this | | | | in it?" Cao Zhe set seemed a bit agitated. |
| recall has undertaken a considerable pressure, but | | | | Cao also shows the excitement of this is to recall |
| in order to create a better consumer appliance | | | | how many companies are worried about the |
| market environment, as a global consumer | | | | problem, not about consumers "to a bad place to |
| electronics company , Samsung Electronics also | | | | imagine yourself." |
| want to do to the Chinese home appliance | | | | In fact, the recall for any one business, a brand is |
| market, the introduction of recall system attempt | | | | a difficult choice, because a long time to build a |
| to person. | | | | brand image is likely to have been a fatal blow. |
| Samsung (China) Investment Co., Ltd. Marketing | | | | "We have seen many of the same products in |
| Department, informed, Samsung (China) | | | | foreign recall, but in the country did not. As a |
| Investment Co., Ltd. in order to exclude the | | | | global brand enterprises in developed countries, |
| hidden Chinese market as early as November 2, | | | | developing countries should adopt the same |
| we decided to voluntarily recall, and had submitted | | | | criteria, from this point of view, Samsung recall |
| its proposal to the State General Administration of | | | | for peers or with the nature of the business has |
| Quality Supervision, Inspection hope that through | | | | some warning. "Luren Bo said. |
| free-site maintenance engineers in the existing | | | | For businesses, the recall is actually very simple |
| products to add fuse to exclude the possible | | | | pieces of things, but every time the face of the |
| existence of hidden dangers. | | | | recall, but performed stressful. In addition to |
| According to Cao Zhe contains, at present in the | | | | economic losses, the company's most worried |
| Chinese market, Samsung (China) Investment Co., | | | | about then what is it? |
| Ltd. after-sales service departments have begun | | | | In the Lu Renbo eyes, for a component, even if |
| to provide users with a free onsite maintenance | | | | there are economic costs, but also enterprises |
| service. In order to promptly get in touch with | | | | should bear the final analysis, companies worried |
| the user, after-sales service department will take | | | | about is the consumer's misreading. "Education of |
| as much as possible this way to contact the user, | | | | consumers will take time. Therefore, I remind the |
| including through the purchase of customer | | | | company recalled in the recall process, one should |
| information when you leave active links to the | | | | recall the time extension, and second, information |
| news media, has issued a recall repair. | | | | disclosure should be a little faster, a bit deeper, |
| However, in Korea, China, the recall has not be | | | | after all, any of the Chinese market than foreign |
| able to calm the storm. Some South Korean | | | | markets through it. " |
| media that the concerns about product safety | | | | Cao Zhe, said contained "The hidden dangers of |
| hazards, and can not disappear because of the | | | | quality brand will do harm, but Samsung would like |
| recall. In the long run, that the product to enter | | | | to put the recall raised to reflect the Samsung |
| the market prior to the need for "third party an | | | | consumer attention and responsibility. Samsung's |
| additional inspection." | | | | hope that through positive and responsible |
| Reporters interviewed the domestic appliance | | | | attitude, access to all Samsung trust. Also in the |
| industry marketing experts Liu-step dust, he | | | | implementation of China's recall of the same with |
| believes that this matter would have been shaped | | | | Europe and the United States, enough to reflect |
| by Samsung have an impact on brand image. | | | | the Chinese consumers on the importance of |
| "This type of appliance-type necessities of life | | | | Samsung Electronics. " |
| itself is largely a mature technology, there should | | | | Whether there is injury, depending on future |
| be such a problem far, regardless of the number | | | | market for answers. But for now, the recall can |
| of products recalled how much more or less will | | | | be considered fixed a long time to build confidence |
| cause damage to the brand." | | | | with consumers a recipe. |
| Let recall "upgrade" brand reputation | | | | "We should not be affected by the contrary, may |
| Overseas, the company's products must be | | | | enhance the brand's reputation, after all, |
| recalled out of the question, otherwise the | | | | Samsung's brand reputation in the minds of |
| Government will punishment, and it was also seen | | | | consumers is still good to recall the decision taken |
| as responsible corporate performance. However, | | | | so far should be regarded as acts of recalling the |
| at home, as they have for the recall of cognitive | | | | most positive experience." Lu Renbo said. |