| ears ago, a company based out of Augusta, Georgia | | | | In the test tube, the agents were taught to collect a |
| launched a business that sold residential water | | | | sample of water from the residence in which they |
| systems for a price that most home owners could | | | | were doing the presentation. With no hesitation, most |
| not beat. Many families were able to see the benefits | | | | home owners agreed. After collecting the water |
| of a water purification system with little or no | | | | sample, the agent used a dye solution to test the |
| convincing techniques. The real question now is rather | | | | water. |
| or not these purified water pumps systems are still | | | | While allowing the water and dye to sit, the agents |
| worth the prices that were paid for them a few | | | | used store bought water and the first step was |
| years ago. | | | | repeated. Afterwards, the home owner was shown |
| Prior to going out to sell these purification systems, | | | | the results of the cleanliness of their water. In most |
| the agents are schooled for more than six weeks on | | | | cases, the potential buyers were extremely grossed |
| the pros of this water system. Even during training, | | | | out by what was visible to their own eyes. The real |
| the sales agents were made to look at regular water | | | | question is rather or not those results were accurate. |
| totally differently. In some cases, many were | | | | The results of the test showed that the water in the |
| beginning to be frightened of the germs that were | | | | homes were grossly unclean. The water was cloudy |
| being discovered in the water that were used by | | | | and no longer clear. Who wants to drink that? The |
| their families. | | | | thought of having to drink visibly dirty and cloudy |
| The number one sales strategy that was used by | | | | looking water was a bit far fetched for most |
| the company was to make homeowners aware of | | | | homeowners and the only concern that most |
| the germs that were housed in the number one | | | | customers had was how long was it to take to get |
| recommended drink. Water had always been named | | | | their new systems and what were they to do in the |
| the beverage that was healthiest for human beings. | | | | meantime. |
| But, how healthy is the water that we depend on? | | | | Hindsight says that this company knew exactly what |
| This company brought out some nasty truths about | | | | to mix in the water to show enough filth that would |
| the water what was used to cook with and even | | | | cause families to purchase this water pump system. |
| drink. | | | | After using this system for some time, it was |
| Each agent carried around a tester kit that was used | | | | discovered that the cleanliness of the water has not |
| to test the water in the potential customers' homes. | | | | increased according to a tester kit from a more |
| This kit was very small, but it was the essential part | | | | recent company who is selling purification systems. |
| of the sales presentation. The kit contained test | | | | So, chances are strong that nothing was really wrong |
| tubes, dyes, and a miniature system to show the | | | | with the systems in the homes prior to the new |
| home owners the difference of having a purification | | | | purchase. |
| system. | | | | |