| ears ago, a company based out of Augusta, | | | | In the test tube, the agents were taught to |
| Georgia launched a business that sold residential | | | | collect a sample of water from the residence in |
| water systems for a price that most home | | | | which they were doing the presentation. With no |
| owners could not beat. Many families were able to | | | | hesitation, most home owners agreed. After |
| see the benefits of a water purification system | | | | collecting the water sample, the agent used a dye |
| with little or no convincing techniques. The real | | | | solution to test the water. |
| question now is rather or not these purified water | | | | While allowing the water and dye to sit, the |
| pumps systems are still worth the prices that | | | | agents used store bought water and the first |
| were paid for them a few years ago. | | | | step was repeated. Afterwards, the home owner |
| Prior to going out to sell these purification | | | | was shown the results of the cleanliness of their |
| systems, the agents are schooled for more than | | | | water. In most cases, the potential buyers were |
| six weeks on the pros of this water system. | | | | extremely grossed out by what was visible to |
| Even during training, the sales agents were made | | | | their own eyes. The real question is rather or not |
| to look at regular water totally differently. In | | | | those results were accurate. |
| some cases, many were beginning to be | | | | The results of the test showed that the water in |
| frightened of the germs that were being | | | | the homes were grossly unclean. The water was |
| discovered in the water that were used by their | | | | cloudy and no longer clear. Who wants to drink |
| families. | | | | that? The thought of having to drink visibly dirty |
| The number one sales strategy that was used by | | | | and cloudy looking water was a bit far fetched |
| the company was to make homeowners aware | | | | for most homeowners and the only concern that |
| of the germs that were housed in the number | | | | most customers had was how long was it to |
| one recommended drink. Water had always been | | | | take to get their new systems and what were |
| named the beverage that was healthiest for | | | | they to do in the meantime. |
| human beings. But, how healthy is the water that | | | | Hindsight says that this company knew exactly |
| we depend on? This company brought out some | | | | what to mix in the water to show enough filth |
| nasty truths about the water what was used to | | | | that would cause families to purchase this water |
| cook with and even drink. | | | | pump system. After using this system for some |
| Each agent carried around a tester kit that was | | | | time, it was discovered that the cleanliness of the |
| used to test the water in the potential customers' | | | | water has not increased according to a tester kit |
| homes. This kit was very small, but it was the | | | | from a more recent company who is selling |
| essential part of the sales presentation. The kit | | | | purification systems. So, chances are strong that |
| contained test tubes, dyes, and a miniature | | | | nothing was really wrong with the systems in the |
| system to show the home owners the difference | | | | homes prior to the new purchase. |
| of having a purification system. | | | | |